Store Sales Case VILLAGE VANGUARD CO.,
At VILLAGE VANGUARD, UENO MARUI store, we held sales promotion campaign utilizing Pepper as an inbound strategy.
VILLAGE VANGUARD CO., is supported by a number of customers as a retailer setting "A book store you can play" as a keyword,
display books, SPICE(goods), new media（CD・DVD and so on) in fusion.
VILLAGE VANGUARD CO., strengthen the inbound strategy by setting tax-free registers in some stores located on areas with many foreign tourists like Tokyo, Kyoto and Okinawa.
In such circumstance, we held store sales promotion campaign for Chinese tourists.
we developed new Chinese language app for this campaign by utilizing Pepper apps of Headwaters Co., Ltd.
which have many Pepper apps development results and operation know-how.
Operated Store
VILLAGE VANGUARD
UENO MARUI store
At UENO MARUI store, percentage of sales by foreigners are highest among the VILLAGE VANGUARD stores in the country. Especially to strengthen the strategy for Chinese people, the cooperation campaign was decided.
We held this campaign on the national holidays in China, Mid-Autumn Festival(September 26th・27th).
At MARUI UENO, tax free register had been prepared and products from VILLAGE VANGUARD MARUI UENO store are also can purchase without tax.
【VILLAGE VANGUARD MARUI UENO store】
〒110-8502 6-15-1, Ueno, Taitou-ku, Tokyo UENO MARUI 5F
Phone number：03-5812-0955
Business hours：11:00～21:00 Sundays/Holidays 11:00～20:30
Regular closing day：Depend on the month
Pepper's roll
Demonstrate Sales
This time, Pepper did demonstrate sales at an event hall facing outside.
Just giving plain information is not like "Pepper", So we put our priority on entertainment, and developed apps using products.
Also, considering customers are going hog wild on a shopping spree, not only purchasing single product,
but also promote set-purchasing with the other products.
We made it as a products sells promotion model without a staff right next to customers all the time.
Chinese language ver.
The Pepper for this time can introduce products in Chinese language.
Pepper translate the words of products introducing with Chinese language button on his tablet monitor.
Chinese cloud dictionary is still under the process as the environment,
Pepper is out putting Chinese sounds file following the action, and by Chinese language tuning, we make the sounds
similar to the Pepper's voice as much as possible.
Result of The Campaign
Effect of Stopping Passers Foot Is The Best
As the result of the campaign with Pepper, the percentage of succeed to stop the foots of customer was became 2.6 times higher,
and most of the customers were listening Pepper's presentation till the end.
Chinese people like introduction of products in Chinese language, they push the button several times or they came back
with their family to Pepper, as a process for recognizing of products, we found out that Pepper shows huge impact to it.
After stopping their foots, to make the percentage of purchasing higher, we had improved the very often the layout of the displays,
informing by display ad, layout arrangement, leading wire design and so on, then we could make the percentage of purchasing higher.
The two days were meaningful to gain sells know-how and data.
